Customer Service Solutions
RWM has developed a library of custom solutions, viewable here, that we integrate directly into client websites on a regular basis. All of these solutions are available to add to your online presence.
Our work is ongoing. If you need a solution that you don’t find here, contact us, and we’ll develop it together!
Custom Website Components
Building a Broader Digital Presence
In today’s digital landscape, building a strong brand presence across multiple platforms is essential. While Google remains a major channel for visibility, expanding your footprint to include platforms like LinkedIn and YouTube can be equally impactful—especially in B2B contexts, where potential clients rely on LinkedIn as a resource for credibility and insight.
Developing a presence beyond Google not only strengthens your reach in these valuable arenas but does double duty in supporting your search performance. Platforms like YouTube provide added benefits by generating repurposable content for your site, attracting direct traffic, and enhancing SEO. Each of these touchpoints contributes backlinks, audience engagement, and content signals that reinforce your authority in Google’s eyes. By growing your brand across these interconnected spaces, you create a powerful, multidimensional presence that resonates with clients where they’re already active.
What Client Engagement Tactics Include
- LinkedIn Positioning: Strategic use of LinkedIn for brand-building, thought leadership, and client credibility signals—especially valuable in trust-based industries
- Backlink Development: Identifying meaningful, industry-adjacent backlink opportunities that support authority and ranking signals without relying on spammy tactics
- Content Discovery Expansion: Building presence in platforms like YouTube and Facebook (where appropriate), creating content ecosystems that complement your site
- Credibility Builders: Developing content, copy, and placement strategies that align with how your clients research, cross-reference, and make decisions—especially in long-consideration sales cycles
- Tactical Research: Ongoing research into what your ideal clients actually search, follow, or respond to—and using that intel to inform content and outreach
- Monthly Reporting: Clear, concise updates that show what’s working, where traction is growing, and what we’re refining next—so you’re never in the dark
Client Engagement is about showing up beyond the search bar—and being the name they already recognize when they land there.
The product information on your website is only as valuable as it is easy to find. Ensuring your product information is easily accessible through website search, navigation menus, and category design helps potential customers effortlessly find the exact product or information they need, enhancing their overall experience.
Inconsistent or complex layouts and navigation can lead to users becoming frustrated and leaving your site. RWM’s Advanced Product Filtering solution simplifies the process of finding desired products, building trust with your users and, by extension, your business. Eliminating barriers between your business and potential customers is key to its success.
Features of Advanced Product Filtering
- Filter by Product Categories or Attributes: Enable users to narrow their search by selecting specific categories, attributes, or features that match their needs.
- Customizable Filter Types: Offer a variety of filtering tools such as checkboxes, sliders, and dropdowns, allowing users to refine their search based on multiple criteria.
- Integrated Search Functionality: Seamlessly combine the search bar with advanced filters, providing users with the power to quickly locate the exact products they are looking for.
RWM’s Locator Map helps your users find the most relevant contacts who represent, distribute, and support your products and services. Whether you need to list brick-and-mortar retail stores or a specific set of regional distributors, we can customize our interactive locator map to meet your needs. Powered by the Google Maps API, this solution provides an engaging way to showcase your national distribution while also serving as an immediate conversion point to start conversations with your audience.
Features of Our Locator Map Solution
- Display specific regions, such as city, state, country, or international
- Customize the copy, colors, look, and feel to align with your brand
- Support for location detection, adjustable search radius, and driving directions
- Works on desktop, tablet, and mobile devices
While many e-commerce platforms support online product ordering, shipping estimation, and payment processing, this setup isn’t always ideal for custom products and services where costs vary depending on the scope and context of the project.
RWM specializes in creating dynamic request-a-quote product catalogs that harness the strengths of e-commerce frameworks. With dynamic search and filtering capabilities, these catalogs make it easy to showcase your products and services, and allows customers to build and request quotes for multiple specific items. This approach engages your site’s users and prepares you to support both existing customers and new leads more effectively.
Features of RWM’s Product Catalog with RFQ (Request for Quote) Solution
- Provides a quote cart along with your request-a-quote form
- Includes product filtering and search capabilities
- Offers easy-to-access product data and downloadable assets
- Displays product-specific image galleries and media assets
- Capability to expand catalog for partial or comprehensive e-commerce as necessary
Your website can bring in revenue directly to your business with an e-commerce platform. Give your customers the convenience of ordering products online, while simplifying your team’s workflow with automated payment processing, invoice generation, and order status updates.
RWM’s Product Catalog with E-Commerce includes all the essential features your customers expect from an online store, and we can elevate their experience with custom designs, enhanced functionality, or dynamic product filtering and search options.
Features of the Product Catalog with E-Commerce
- Product Catalog Organization and Filtering: Streamline product navigation with intuitive categorization and filtering options.
- User Login and Orders: Provide a seamless experience with secure user accounts and easy order tracking.
- Shipping Integrations for Accurate Estimates: Ensure accurate shipping costs with real-time integration.
- Online Payment Processing: Facilitate secure and efficient transactions directly on your site.
- On-Site Order Management: Manage orders effectively with built-in tools for processing and tracking.
Over the years, your business has likely developed a lot of valuable information in the form of digital assets such as documents, images, or diagrams.
Imagine the efficiency gained if your team and customers could quickly browse an organized archive of literature related to your products and services.
RWM’s Resource Library not only saves time for every user who needs access to that information, but it also helps build authority and credibility for your business in your industry.
Features of the Resource Library
- Easily categorize and filter resources by subject or document type
- Improve authority in your business through Informational resources
- Provide better customer service to your existing customers in a streamlined, scalable structure
In today’s digital age, numerous online services and tools claim to streamline your company’s digital assets. While many perform as advertised, they often come with steep learning curves, varying payment models, and proprietary architectures that limit customization and ownership.
RWM’s Secure Web Portal & Intranet provides a straightforward user-based system that you fully own. This flexible solution can be tailored to support your employees or deliver confidential service information and pricing to your customers, channel partners, and distributors.
Features of the Secure Web Portal & Intranet
- Security: Safely store and share internal documents or sales information with your team
- Flexibility: Use user-based permissions to control access and visibility of information
- Efficiency: Improve your workflow and process efficiency behind the scenes with custom development and integrations
- Asset Management: Keep a detailed log of activity to see who’s using the portal and how, and ensure the right access for all users
Forms on your website can be much more than just a contact method for potential customers. We can create and customize forms that enhance user experience and add significant value to your company’s website.
For instance, forms can integrate with CRMs or payment processors to streamline your operations. You might need a calculator or a dynamic form that processes user input, integrating seamlessly with your product catalog or other website information.
Consider what resources, processes, or tools your team or customers frequently use or inquire about. What are the go-to solutions in your industry? Using RWM’s Custom Forms and Calculators to incorporate similar tools into your website is an excellent way to create value and establish authority in your market.
Features of Custom Tools & Calculators
- Accept robust, dynamic user input and allow for customized output
- Integrate forms with CRMs, payment processors, or other digital tools
- Improve process efficiency and provide better service to your customers
Your target audience may prefer content in languages other than English. In Texas, it’s common to offer resources in both English and Spanish, while in Canada, you might need to provide information in French.
Automatic translation tools are easy to set up, but often lack accuracy and fail to support international or localization-related SEO. RWM’s Multilingual Website Support ensures your webpages are user-friendly and optimized for search engines by prioritizing accurate translations.
We utilize DeepL’s translation libraries for bulk content translation, ensuring initial accuracy. Afterward, we collaborate with native speakers to fine-tune the translations, delivering clear, high-quality content that is error-free and aligned with your brand’s voice.
Features of This Solution
- Bulk content translation with native-speaker review
- Language-switching widget embedded in site
- SEO localization for multilingual and international audiences
In the world of industrial e-commerce, repeat orders are common—but that doesn’t mean they should be tedious. For returning customers, a frictionless reorder experience can significantly improve satisfaction and efficiency while reducing the risk of order errors.
RWM’s Order History & Reorder System gives logged-in users access to a dynamic dashboard of their previous purchases. Designed for clients managing recurring or high-volume orders, this system enables customers to review order details, reorder entire purchases, or select specific items from different orders to repopulate their cart. The result is a checkout process that’s faster, smarter, and tailored to real-world workflows.
Features of the Order History & Reorder System
- Account Dashboard Access: Logged-in customers can easily view a list of past orders from their secure account dashboard.
- Item-Level Reordering: Individual items from one or more previous orders can be selected and added to a new cart, offering total flexibility.
- Full Order Reorder: With just a few clicks, users can reorder any complete past order—no need to rebuild carts from scratch.
- Streamlined Checkout: Once items are added, the checkout process remains consistent and user-friendly, supporting fast conversion and order accuracy.