OEM Bulk Components

Digital tools that support engineered assemblies and value-added services.

Bulk components are the lifeblood of engineered assemblies. Whether your business specializes in copper, aluminum, or steel commodities—tubes, sheet, angles, beams, valves, and more—your buyers need more than just pricing. They’re looking for reliability, turnaround, and a partner who adds value beyond the part.

At RWM, we’ve helped differentiate component suppliers in a price-driven market by building systems that highlight value-added services and drive loyalty. We’ve led targeted digital campaigns for OEM manufacturers, parts distributors, and industrial suppliers, connecting their audiences with the right message, the right path, and the tools to convert. Let’s talk!

Many of the platforms and features we’ve developed for this industry now live in the RWM Solutions Library, where we continue to refine high-impact tools like:

  • Order history and reorder functionality for B2B accounts
  • Custom quote builders with variable pricing logic
  • Inventory-aware product templates
  • Secure web portals for repeat clients
  • CAD file access and gated resource libraries
  • CET (Client Engagement Tactics) strategies customized for industrial buyer journeys